Trusted Channel Relationships
We work with Australia and New Zealand's top IT resellers, including Insight, Data#3, NTT, and SoftwareOne — giving vendors unparalleled reach into the enterprise market.
ANZ's Leading Software Distributor
For over 30 years, Aquion has been connecting Australian and New Zealand businesses with the world's best software — through trusted partnerships, deep expertise, and a relentless focus on value.
Aquion by the Numbers
30+
Years in business
200+
Technology vendors
1,500+
Reseller partners
2
Countries — Australia & New Zealand
Who We Are
Aquion is a specialist software distributor headquartered in Australia, with operations across Australia and New Zealand. Founded in 1993, we have built a reputation as the go-to distribution partner for IT resellers, systems integrators, and enterprise customers seeking best-in-class software solutions.
Unlike broad-line distributors, we focus exclusively on software — which means our team has the depth of knowledge, vendor relationships, and market insight to genuinely add value at every stage of the sales cycle.
What We Do
We work closely with leading global software vendors to bring their solutions to market across Australia and New Zealand. Aquion acts as the critical link between vendors and the channel — providing resellers with access to competitive pricing, deal registration, marketing support, technical pre-sales assistance, and streamlined procurement.
From cybersecurity and cloud management to productivity and data analytics, our portfolio spans some of the most in-demand software categories in the enterprise market today.
Why Partner with Aquion
Software Specialist Expertise
Our team lives and breathes software. We understand licensing models, compliance requirements, and technical nuances — so resellers and customers get genuinely useful guidance, not generic advice.
Fast, Streamlined Procurement
We make it easy to do business. Our processes are designed to reduce friction — from quoting and deal registration through to order fulfilment and licence delivery.
Marketing & Demand Generation
We help vendors and resellers grow together. Aquion provides co-funded marketing programs, campaigns, events, and digital resources to drive awareness and pipeline in the ANZ market.
Pre-Sales Technical Support
Our pre-sales engineers are available to support resellers with technical queries, proof-of-concept assistance, and solution scoping — helping win more deals with confidence.
ANZ Market Focus
We understand the unique dynamics of the Australian and New Zealand markets — from regulatory requirements to buying behaviour — and apply that knowledge to help vendors and partners succeed locally.
Our Vendor Portfolio
Aquion represents over 200 leading software vendors across a wide range of technology categories. Whether you are looking for cybersecurity solutions, cloud management tools, endpoint protection, data analytics platforms, or productivity software, our portfolio has you covered.
We are selective about the vendors we represent — choosing partners with proven products, strong roadmaps, and a genuine commitment to the ANZ market. This means resellers can trust that every solution in our portfolio has been carefully evaluated.
Featured Technology Partners
Who We Work With
Aquion services two primary audiences — channel partners and enterprise customers.
For IT resellers and systems integrators, we act as a distribution partner: providing access to a broad software portfolio, competitive pricing, deal registration, and the sales and marketing support needed to win business.
For enterprise customers, we work in close collaboration with your preferred reseller to ensure you receive the right solution, correctly licenced, with ongoing support from a team that understands your environment.
“Aquion has been a trusted distribution partner for many years. Their team's depth of knowledge across software licensing, combined with their responsiveness and genuine commitment to helping us win deals, sets them apart from other distributors we work with.”
Latest News & Insights
Data & AI
Top 5 AI Models for Australian Businesses in 2026
From sovereign data residency requirements to cost-per-token economics, Australian enterprises face a distinct set of constraints when evaluating large language models. Here is a technical breakdown of the five AI models best positioned for Australian business workloads in 2026, including the architectural trade-offs every IT architect needs to understand before committing to a platform.
6 min
Ready to Partner with Aquion?
Whether you are an IT reseller looking to expand your software portfolio, or a vendor seeking distribution in Australia and New Zealand, we would love to hear from you.